Bimbo Ademoye has recorded a major digital milestone with her latest romantic comedy, Where Love Lives, which has crossed 6 million views on YouTube within just 72 hours of its release. The film, which premiered on December 24, 2025, debuted strongly with 2.5 million views in its first 24 hours before sustaining momentum over the next two days, according to analytics from her YouTube channel, Bimbo Ademoye TV.
Independent data checks show that the movie amassed a total of 6,041,086 views within three days, placing it among the fastest-growing Nollywood releases on YouTube in 2025. The rapid uptake has surpassed early industry expectations and further cements Ademoye’s position as one of the most influential digital-first creators in Nigeria’s film industry.
Produced by Ademoye in partnership with A3 Studios, Where Love Lives stars Uzor Arukwe, Chioma Nwosu, and Osas Ighodaro. The film explores the complexities of love, identity, and social pressure within the walls of one of Lagos’ most exclusive residential estates, where image, wealth, and unspoken secrets test personal relationships. Its relatable themes, combined with humour and polished production, appear to have resonated strongly with online audiences.
With over 1.3 million subscribers, Ademoye’s channel ranks among the largest producer-led Nollywood platforms on YouTube. This built-in audience has proven crucial in driving early traction, helping Where Love Lives outperform several recent Nollywood digital releases. Notably, the film has overtaken Love In Every Word by Omoni Oboli, which crossed 4.3 million views in its first 72 hours earlier in the year.
The performance of Where Love Lives reinforces a broader trend: Nollywood is steadily building a YouTube blockbuster economy. Star-powered channels, lean production partnerships, and algorithm-friendly genres—particularly romantic comedies—are reshaping how Nigerian films reach audiences. In 2025, YouTube has increasingly functioned as a parallel cinema, especially for viewers priced out of traditional theatres or living outside major urban centres.
Channels such as Omoni Oboli’s Digital Tribe have delivered multiple multi-million-view titles this year, highlighting the platform’s growing importance to Nollywood’s commercial ecosystem. For example, Love In Every Word went on to generate over 20 million views within three weeks of release, demonstrating the long-tail revenue potential of digital-first distribution.
What sets this model apart is its low barrier to entry for audiences and creators alike. Free-to-watch access, subscriber-driven promotion, and minimal reliance on major studio intermediaries allow filmmakers to scale quickly while retaining control over their intellectual property. For producers like Ademoye, this translates into greater transparency in monetisation, broader global reach, and sustained engagement beyond opening weekend performance.
The success of Where Love Lives also marks another chapter in Ademoye’s career evolution from actor to producer-creator. She began her journey in 2014 with the short film Where Talent Lies, which gained recognition at the Africa International Film Festival. She has often credited Uduak Isong for mentorship and her first feature role in It’s About Your Husband. Subsequent roles in Backup Wife and the box-office hit Sugar Rush strengthened her profile.
Her wider continental breakthrough came with Anikulapo, while her AMVCA win for Selina in 2023 solidified her standing as a leading actress. Today, with Where Love Lives, Ademoye is proving that ownership-driven, direct-to-audience strategies can deliver both cultural impact and commercial success in Nollywood’s digital era.
Emmanuel Bassey is a Financial Expert that has worked in the Banking and Finance Industry for over 15+ years across different banks in Nigeria
