Marketing wasn’t as competitive as it is in 2021. When brands turn to social media platforms to promote their products and services, all brands benefit from a variety of marketing strategies and ideas. It is difficult to survive in any industry if the marketing game does not go well. To grow, you need the right marketing strategy. Videos are an integral part of today’s marketing as brands focus on video marketing.
According to leading marketers, video marketing will be the best marketing method in 2021. Over 72% of all marketers say video helps them achieve better ROI than other technologies. 83% of them also believed that video marketing helped them gain more mentoring and engagement. If you want to grow your business and improve your overall performance, now is the time to use your video marketing strategy.
Curious to know how video marketing can help you, you have to read the whole blog to understand the importance. We are going to talk about how you can use videos to generate more leads.
1. Focus on Storytelling –
One of the best ways to develop a successful video marketing strategy is to focus on storytelling. You may be surprised to learn that storytelling tasks can help build your memory. Many of you may not believe it, but it is true. Storytelling is one of the best ways to keep your viewers interested for a long time. As you listen to a story, you begin to form a visual image that will remain in your mind for a long time. This is basic psychology.
Storytelling has become one of the best solutions because aggressive advertising puts customer service at risk. Creating a good story and presenting it to people in the right way can get more attention from your audience.
Using the right style of storytelling can have a tremendous emotional impact on your audience. When customers feel positive emotions, they will surely buy a product or service. The right kind of storytelling can help you fetch more genuine followers who have higher chances of turning into potential customers in the near future.
2. The Intro Is Very Important –
You must learn to use the first few seconds very wisely. The attention span of the audience becomes very small over time. You may be surprised to learn that your average video focus time is now less than 8.5 seconds, as per video marketing statistics.
If you want to make a successful video, you need to bring your story to life in the first few seconds so that the viewers stay put. Make the first few seconds stand out to grab the general public’s attention. For the first few seconds, you should check the clarity of the video.
You need to quickly go through the full text of the video. This will instill confidence in all viewers. You can watch how the top YouTubers are using their intros in order to grab people’s attention. Fun hooks are one of the best ways to make your videos fun.
3. Make Use of Gated Content –
The overall idea of gated content is to make something (in this case, video content) available to your visitors as long as they provide information like their name and email address. To do this, add a simple form to the beginning of the video or show them the form at the end of the video or in between.
Popular video-sharing platform Wistia found that content-restricted videos had a 16% conversion rate. Videos appearing in the top 20% of the best videos list get up to 42% conversions because of gated content, which clearly proves its effectiveness.
However, you should also be sure of the kind of audience watching your videos before putting up gated content. Gated is also responsible for bringing more valuable and genuine customers under your brand name over the course of time.
4. Use Videos on Landing Pages –
The purpose of the landing page is to drive more visitors to the end of the marketing conversion funnel. So, when using the most popular media, why don’t people spend more time on your video website, and why not include it in the equation to ensure that your landing pages are the most strategic to visit?
One of the best places. In a recent survey, it has been found that 95% of marketers see a video from a company detailing their product or service.
Posting informative video content on your landing page gives you the valuable data you need to grab the attention of the visitors. Explain products and services to viewers through videos. You should talk to them about your business mission, why you do it, and what you do.
Encourage them to join the brand’s mailing list and see what benefits they have been entitled to are. Some brands even give them freebies in exchange for their information.
5. Make Use of Good Call to Actions –
A Call To Action (CTA) is a fantastic opportunity to motivate all of your viewers to become your customers or take specific actions to become future customers. This can be one of the essential factors between leads and conversions.
It helps you enhance the user experience. Instead of guessing at your audience and asking how to do it, respond with a clear and easy-to-understand guide for them to the next step in the buying process.
A CTA thus allows you to show the buyer the easiest way to move on to the next step of the checkout process without any kind of problems. Nowadays, a lot of customers even expect a CTA on every website they visit. So, don’t forget to use them properly.
So, these are the top ways in which you can make use of video marketing to generate more solid leads in 2021. Each of these strategies has been tried and tested, which makes them even more reliable. What are you waiting for? Talk with your marketing expert and make the most of these strategies.