Close to three-quarters of Americans (72%) use some type of social media today. While social media use is most common among the 18-29 and 30-49 age brackets, the percentage of people aged between 50-64 and 65+ has been steadily increasing in recent years.
For businesses, social media presents an enormous marketing opportunity. Brands can interact with the public directly, including on a one-to-one level, and grow their reach. Social media marketing is affordable and targeted, and helps to build brand reach, awareness, and loyalty.
In this blog post, we will share 3 effective social media marketing tips that will help your business to get the most out of its online presence.
Learn About Your Target Audience
If 72% of Americans are on social media, what percentage of them actually represents your target audience. If you are a small business, the answer is likely a very small percentage. By being able to first hone in on the demographics of your target audience, you will be able to establish an effective social media marketing strategy.
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On which social media sites are your target audience found? For example, 48% of people aged between 18 and 29 are on TikTok, whereas just 4% of those aged 65+ are on the popular short-form video-sharing app. Understanding the social media browsing habits of your target audience is an essential first step for businesses.
Establish a Content Calendar
When you are ready to get creative, it’s essential that you have a publishing plan in place. You should have answers to questions like ‘How often will we post on social media sites?’ ‘What kind of content will we post?’ and ‘How should we tailor our content for the different sites we post to?”
Automating your posts can help to keep everything running smoothly and on schedule. In terms of content, storytelling is key—remember, it’s not the products that sell, it’s the stories. Finally, remember to keep your branding consistent across your various social media platforms.
Analyze and Optimize Your Progress
Digital marketing techniques can be trial and error. Something that works on paper may not work in reality, so it is essential that you are constantly analyzing your content, interactions, and results. That way, you can learn over time how to optimize your strategy so as to make it as effective as possible.
Social media listening helps to identify trends in a business’s social brand mentions and develop smart strategies for engaging with people. You can learn more about social media listening in this blog article.
Effective Social Media Marketing Tips
The above marketing tips for social media will strengthen your business’s online presence in this digital-centered world. We always recommend that you partner with an experienced and professional social media marketing agency to achieve the strongest results.
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